Leonard Financial Group

Leonard Financial is a Registered Investment Advisory Firm.

Leonard Financial is a Registered Investment Advisory firm under Bay Colony Advisors. We are not owned by any brokerage firm, insurance company, bank, or mutual fund family. This allows us to offer objective, unbiased advice without the hidden agenda or conflict of interest. We are fee based Fiduciaries, which mean that we are solely focused on our clients’ best interest.

Financial planning is a process, not the selling of a product.

Each person’s idea of retirement is different. While some people will never quit working, others may slow down and others will stop working completely. Some want to travel, others want to garden. Others want to turn a hobby into a new business. Regardless of your personal circumstances, we can design a retirement and income plan to meet our clients individual needs and goals, keeping in mind that safety, growth and income are not mutually exclusive.

Your goals are our goals.

Retirement planning begins with organizing your financial resources to understand your current financial situation, needs and goals. This financial snapshot is the roadmap to achieve your goals at predetermined times in the future. When developing a retirement plan, it is crucial to ensure that your company retirement plan or IRA’s, investments, income plan, risk plan, and social security are working together and not against each other.

We're a team of caring, experienced professionals.

Our Sole Focus is You!

Jeffrey M. Leonard, CFP®, Managing Principal

Jeff is the founder and Managing Principal of Leonard Financial Group, a Registered Investment Advisor firm providing fiduciary financial planning services for east and central Florida. As a fiduciary for his clients, Jeff is required to act in the best interest of his clients at all times.

Jeff graduated from the University of Texas at Dallas with a Bachelor of Science degree in Computer Science and Math minor. He is a Certified Financial Planner™, a Registered Financial Consultant© with the International Association of Registered Financial Consultants, and an Investment Advisor Representative. He is also a member in good standing with the National Ethics Association.

Jeff and his wife, Julie, have been married since 1990 and are the proud parents of two children, Hope and James. Jeff is active in the community having served as coach, treasurer and president of the Space Coast United Soccer Club since 2003 and a parishioner of Ascension Catholic Church in Melbourne. He and Julie believe in giving to the community and have happily sponsored and donated to many local charities.

Julie G. Leonard, Principal and V.P. of Operations

Julie has more than 20 years of experience working in the life and health care industry. Her primary responsibility is to manage the day-to-day business operation and ensure the practice is in full compliance with all laws and regulations.

Julie’s career took her from Southern California to Boise, Idaho where she took a position with John Alden Life Insurance Company in 1986. She quickly advanced in and transferred to the home office in Miami, FL. Where she managed a staff of business experts who specialized in managed care.

Julie and Jeff Leonard have been married since 1990 and are the proud parents of two children, Hope and James. Her free time is devoted to volunteering, traveling, playing tennis, and enjoying the outdoors. In addition, the family is an active part of the Ascension Catholic Church.

Jenna L. Frame, Director of Client Experience

Jenna has spent majority of her life growing up in Brevard County. With over 14 years of customer service experience, she has developed a strong foundation in creating exceptional client relationships and delivering top-tier service. Her primary responsibility at Leonard Financial Group is to oversee client services, assist in day to day operations, and ensure client engagements are delivered with the highest level of quality and professionalism.

Jenna holds an Associate's Degree from Eastern Florida State College and has gained diverse experience in the customer service industry beginning in retail and progressing through roles in the restaurant industry, finance, and ultimately into the administrative field. There she grew to become the Director of Marketing, Events, Training and Administrative for a real estate company. Her previous roles have refined her skills, giving her valuable insight into client needs and fostering a proactive approach to fulfilling them. She is committed to enhancing the client journey, ensuring that every experience is seamless and exceeds expectations.

About Us