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Our sole focus is YOU!


We are Fiduciaries • We focus on planning, not products • We are Fee for Service, not commission

We made these choices to provide our clients with the highest standard of financial advice -
a fiduciary standard.


Watch:
Jeff Leonard, Managing Principal,
Certified Financial PlannerTM

Why is the Fiduciary Standard best for you?


Your Needs • Your Goals • Your Dreams.

Jeff Leonard is a Certified Financial Planner™ Professional and a Fiduciary for his clients.


Financial Success starts with a Plan.


You are Unique. Your financial plan needs to be Unique.
Together, we build a financial plan Unique to you.

Watch the video to learn more.

Smart Planning, Forward Thinking


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Financial Planning

Define your needs, goals and dreams.
Model your current financial situation.
Provide options for your financial success.

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Wealth Management

Investment choices to achieve your goals.
Risk matched to your tolerance.
Wealth accumulation and Income.

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Wealth Protection

Risk mitigation strategies to protect your wealth.
Reduce or eliminate taxes and expenses.
Ensure efficient estate transfer to beneficiaries.



Our Team


Leonard Financial Group is a team of experienced professionals committed to the highest standard of service.
We're here to help you plan for financial success.


Jeffrey M. Leonard, CFP™ Photo

Jeffrey M. Leonard, CFP™

Certified Financial Planner™ and Managing Principal
Read Bio


Jeffrey M. Leonard, CFPTM, Managing Principal

Jeff is the founder and Managing Principal of Leonard Financial Group, a Registered Investment Advisor firm providing fiduciary financial planning services for east and central Florida.  As a fiduciary for his clients, Jeff is required to act in the best interest of his clients at all times. 

Jeff graduated from the University of Texas at Dallas with a Bachelor of Science degree in Computer Science and Math minor.  He is Certified Financial Planner™ an Investment Advisor Representative.  He is also a member in good standing with the National Ethics Association. 

Jeff and his wife, Julie, have been married since 1990 and are the proud parents of two children, Hope and James. Jeff is active in the community having served as coach, treasurer and president of the Space Coast United Soccer Club since 2003 and a parishioner of Ascension Catholic Church in Melbourne.  He and Julie believe in giving to the community and have happily sponsored and donated to many local charities.

Julie G. Leonard Photo

Julie G. Leonard

Principal and V.P. of Operations
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Julie G. Leonard, Principal and V.P. of Operations

Julie has more than 20 years of experience working in the life and health care industry.  Her primary responsibility is to manage the day-to-day business operation and ensure the practice is in full compliance with all laws and regulations. 

Julie’s career took her from Southern California to Boise, Idaho where she took a position with John Alden Life Insurance Company in 1986. She quickly advanced in and transferred to the home office in Miami, FL. Where she managed a staff of business experts who specialized in managed care.

Julie and Jeff Leonard have been married for over 24 years and have two children.  Her free time is devoted to volunteering with the kids’ school and soccer club.  In addition, the family is an active part of the Ascension Catholic Church.

Liz Pinchera, RICP® Photo

Liz Pinchera, RICP®

Retirement Income Certified Professional, Licensed Insurance Agent
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Investment Advisor Representative and Licensed Insurance Agent

Liz joined Leonard Financial Group in February 2016. She is a Financial Service Certified Professional and an Investment Advisor Representative. She is licensed in the State of Florida for Life, Health and Variable Annuity. She graduated from the Florida Institute of Technology in Melbourne with a Bachelor of Science degree in Chemical Engineering.

Her expertise in Medicare Supplemental and Advantage Plans as well as Life, Long Term Care and Disability insurance will provide small businesses and individuals with the information needed to protect their income and assets from financial hardship.

Liz and her husband, Pat, have been married since 1986 and have two children, Patrick and Tori. Liz is activity involved in the community and is on the Brevard Development Leadership Board for Devereux. She is also involved with her husband in a program at Ascension Catholic Church that works with engaged couples in preparation for marriage. Her hobbies are tennis and golf.

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